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Business Law Articles - October 2007
83 visitors are currently online at justweb®
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Practical Rap: Drafting IT Contracts With Foresight
Lessons lie buried in IT history for improving IT contracts, especially software
contracts. The key for discovering the lessons is to look for patterns of
change. Awareness of the pattern helps to improve contract strategy and draft
more effective IT contracts.
Debt
recovery DOs and DON'Ts
"Some debts are fun when you are acquiring them, but none are fun when you set
about retiring them". So wrote the American poet and humorist Ogden Nash.
Arguably even less fun is the plight of the creditor, forced to chase bad debts
in what can be a messy, protracted and often bitter affair for all involved.
Retailers desperately seeking digital strategists
Australian retailers need to innovate or reinvent themselves to stay on or ahead
of the digital wave. This post is inspired by our recent work and is a wake up
post for retailers. It's about the opportunity to capture a higher business sale
valuation by establishing an effective presence online.
Fashion lore
and law
By mid-2006, http://www.dior.com had earned more revenue than any other
Christian Dior store location. The evidence is piling up of success online and
in particular, the rise and rise of online fashion retailing.
Beware of Google bearing copyright tips
Google (the owner of YouTube) has just announced the release of a beta version
of a video filtering tool. It is another step towards protecting content owners
whose copyright work is uploaded into YouTube without permission. For
audio-visual content owners YouTube is a punk, not a new kid on the block.
Retailing as entertainment
With changes in the Australian business environment, including rising real
estate leasing costs, retailers need strategy and new customers. We're advising
retailers such as venues re-inventing themselves, comparison shopping websites
and product marketing and distribution e-commerce websites.
iPhone upgrade or unlawful monopoly moves?
On 5 October 2007 a small two partner New York law firm, Folkenflik & McGerity,
filed a class action Complaint [PDF] in a court in California against Apple, Inc
and AT&T Mobility, LCC. The Complaint seeks direct, consequential and punitive
damages totalling US$1.2 billion.
A
Whirlpool of Legal Risk From a recent case of forum comment litigation, perhaps the most notable
takeaway is the plaintiff's realisation of the awesome power of the court. We
don't have in mind the Supreme Court of Queensland where the case was
instituted; rather, the court of public opinion.
Advertising is not the only game online At the July 2007 Future of Media conference in Sydney someone on stage (who
should have known better) said "only porn or financial data works on a user-paid
basis". Err, wrong.
Generate a legally strong brand in three steps How can you create a legally strong brand name? What can a brand manager do to
improve the selection of trade marks from a legal perspective? What legal
principles should you keep in mind when you brainstorm for a business or company
name, domain name or brand name. This post answers these questions.
The market capitalisation oomph of being online Whose shares have risen more to date, Google's since its float in August 2004;
or Apple, Inc's since the return of Steve Jobs in 1997? This post has the answer
and analysis.
Strategy's
Strategist What is strategy and do you do it well? Useful pointers can be found in the
McKinsey Quarterly (2007 Number 4) in the article, Strategy's Strategist: An
Interview With Richard Rumelt.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
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