Business and Commercial Law Articles - Website design business based in Sydney, Australia
Business Law Articles - June 2007
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SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Personal insights from Jobs and Gates
Bill Gates and CEO Steve Jobs recently conducted a joint interview and checked
their coordinates for the past, present and future.
Digital music
technology and copyright timeline
This post sets out a timeline of developments both for digital music technology
and copyright issues. It has been updated to include the release tomorrow of
the iPhone.
Special Collection: Business Valuation, Sale or Purchase Good deal making
involves setting the right expectations and direction at the earliest stage in
project planning and negotiations. This post lists articles and other posts
providing practical guidance for sellers and buyers.
Venture capital, start-ups, Web 2.0 and Wall Street Dear entrepreneur: Now that
I have your attention, I want to recommend an hour's worth of reading to you to
improve your awareness of what's important in building and running a business.
E-commerce Gypsies, Tramps and Thieves
Like all markets, the internet has attracted a range of characters including
businesses, auction houses like eBay, rogues, pirates and thieves. This post
reviews various court cases involving these characters, ending with the
extradition to America of an Australian for breach of copyright law.
Spam fines in Australia and legal compliance FAQ
This month the Australian Communications and Media Authority added to its list
of major businesses fined for spam. This post answers common questions for
compliance with Australian spam law.
Cue Business Law and IP Articles
Recently, justweb, a Web development client, found Cue interesting enough to
republish it monthly on its Website. That development prompted this guide for
the Dilanchian Website Library.
Starbucks settles coffee trade mark law dispute
In 2005 the nation of Ethiopia filed trade mark applications, triggering a
dispute with Starbucks. The dispute is now resolved and Ethiopia's IP licensing
strategy is in full swing.
Trade Marks in the World of Tomorrow
Registered trade marks for colours and sounds are increasingly common as the
world races towards more and more use of multimedia and digital technology. This
post reviews recent colour and sound trade mark law cases in Australia involving
Cadbury, BP, and Nokia.
Data visualisation and legal knowledge management
Hitwise, an Australian Web traffic monitoring enterprise backed by Australian
and United States venture capital, was recently sold for A$286 million. This
post looks at some of the reasons why Hitwise had become so valuable to its
buyers and customers.
Business Models for Bands and Musicians 2.0
This post follows the personal tale of Jonathan Coulton, a computer programmer
who quit his job to became a full-time singer and songwriter through the magic
of blogging, online music distribution and networking.
Designer Chinese and IP in China are not contradictions
Is this a contradiction? The People's Republic of China is a Communist state.
China is also a centre of cutting edge design. Try this one, is it too a
contradiction? China is infamous as a place for intellectual property piracy of
international brands and copyright. China is also increasingly engaged in
genuine intellectual property law reform at an international level.
Fair dealing for satire, but Tintin's not laughing In Australian copyright law,
a new fair dealing exception for the purposes of parody or satire was recently
introduced into copyright law. This post looks at the changes to the law and a
case study involving an imaginative cartoonist and a miffed copyright holder.
DVRs and video on demand in Australia
At a time when hot words or concepts include IPTV, Internet Television, Web TV,
digital broadcasting and video-on-demand, this post sets out statistics and
observations on the growing Australian digital video recorder (DVR) market.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host