Business Law Articles - Commercial Law, Trademark and Intellectual Property January 2010
Law Articles - January 2010
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SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
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Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
How does puffery about Sarah Palin become valuable airspace? How are Palin and
Poh Ling Yeow linked by their desire for media presence?
Consider what process may have occurred that caused Australians to collectively
recognise “Po” as a reference to a TV chef and not a Teletubbie, and the
potential commercial value of that shift.
We have often written about the use of law to make and keep products and people
celebrities. It’s the story of how to identify, build and own a trend.
Number of publishers blocking Google spiders
"If you follow the media-versus-Google meme, you know this instinctively. But
here are some numbers that spell it out: Of the 25,000-plus sources cataloged by
Google News, 'less than 100' have opted out of the index, says Google’s Josh
Cohen, who runs the [Google News] service."
Source: Peter Kafka, A Very Short List: Publishers That Have Actually Told
Google to Take a Hike, All Things Digital (section of The Wall Street Journal),
21 December 2009.
Working for free is bad for business
You have to give to get. This is a great principle to follow when preparing a
proposal for a client or negotiating a deal. But there should be limits on how
much is given free-of-charge. The interesting point is how and why this is so.
Service providers such as IT developers and consultants are selling intangible
services. Often they have to give quite a lot free-of-charge before being paid
back or winning a legally binding contract.
Training courseware intellectual property protection
To earn and secure revenues from intellectual property licensing, providers of
training or training courseware are well advised to apply available legal
solutions with rigour.
This is easily done, it is neither expensive nor complex. However,
implementation of the solutions requires specialist knowledge that is not
commonplace.
Because of that reality it is commonplace for training organisations to poorly
protect their intellectual property.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
