Web design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
Business Law Articles - May 2007
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SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Checklist of 51
hints for data and IT security Here is a list of 51 computer security problems and in each case a brief
statement on solutions. Contact us for the solutions highlighted in green text.
For technology solutions contact us for a referral to appropriate specialists.
Signed, Sealed,
Delivered, I'm Yours A recent NSW Supreme Court case provides a useful reminder on the benefit of
having a clear date of contract and a good deal making and contracting process.
Its cast of entertainment industry characters included Dame Kiri Te Kanawa, John
Farnham, Leading Edge Events (a concert and event promotion company), and their
respective agents, managers and directors. The takeaway from the case - it is
far easier to find that there is a contract under law when one has a document
clearly agreed and effective on and from a particular date.
Mozilla: An Intellectual Property Monster Story This article unravels intellectual property law issues in the history of the
Netscape company in the 1990s. It is an inspirational story for entrepreneurial
Internet and Web commercialisation ventures. It discusses how Netscape overcame
its major copyright, trade secrets and branding IP issues to move onto
pioneering moves in venture valuation, venture capital and management of an IPO.
Australian
fashion law and industry trends Trade marked names make the money go round in clothing, footwear, perfume,
jewellery and accessories markets. This article examines long term trends and
recent statistics relevant to commercialisation, management and legal practices
in the fashion sector in Australia. It ends with an overview of practical legal
considerations for fashion labels in Australia.
US publicity
rights clearances are essential An introduction to publicity rights in the United States reviewing the
Marilyn Monroe estate case of Shaw Family Archives Ltd v CMG Worldwide Inc. It
has three practical takeaways for managing publicity rights.
Celebrating 100
Lightbulb law blog posts Appearing on World IP Day, this is the 100th post of our firm's Lightbulb
law blog. We began expecting to focus on intellectual property commercialisation
and Australian IP law. The blog's scope quickly broadened to include the global
application of IP law and related business and finance law.
Billions made
with Internet venture exit strategies The April/May 2007 major spike in Internet, online new media and Web venture
activity increased the heat in deal rooms in Australia, United States and
Europe. We too were busy. This post overviews recent Internet deal making blips,
prices and major trends.
Use design briefs
to shape your projects Many projects begin life in a brief. A brief defines project needs and sets
the path towards a solution. A design brief helps in the document-intensive job
of project definition and execution. Like all good project management, this
reduces legal issues.
Use formats and
genres to answer copyright questions Being inspired by the work of others is one thing, infringement is another.
Whether it is films, software or books, to reduce copyright law issues it helps
to understand and apply know-how regarding formats and genres. This is another
way to reduce legal issues.
New Media and
Fair Dealing: Legal Knock-On The National Rugby League (NRL ) was recently in the middle of a difficult
legal stoush involving Telstra (its major sponsor) and Foxtel (its pay TV
broadcaster). We watched the story unfold with interest, especially given legal
rights over new media lay at the core of the now settled dispute.
Is your company's
knowledge about IP woeful? A 60 page preliminary report has recently been released in the UK revealing
the answers by UK companies to 29 questions in a survey about IP. Compare your
company's position to the results. Some survey results evidence a woeful level
of knowledge in UK companies about intellectual property protection, management,
licensing, valuation and enforcement.
Innovation
defined and redefined The word innovation is born again. It shot to stardom in the 1990s, then
fell in our current decade into such common use that it can connote anything
from invention and fundamental scientific discovery through to creativity and
mere change.
Hunter Valley
wine brands and branding What's good, mediocre, bad or just plain ugly in wine branding in the Lower
Hunter Valley? A weekend visit provided an opportunity to assess developments.
Special
collection: Legal Case Studies Case studies have helped grow our business. We'll be using three case
studies in August 2007 when running two workshops for lawyers in Singapore and
Kuala Lumpur on contract drafting. Here are quick links to 33 case studies on
our Website which may help your business. The subjects range from beverages to
IP licensing of software and content for mobile phones through to EBIT, price
earnings multiples and other business valuation mechanisms.
AdWords contract
upheld This Google AdWords case helps answer this question under US law- when does
an online transaction produce or amount to an enforceable or legally binding
contract? For new technology there is a history of Australian courts turning to
US cases for guidance. We found this case worth studying as we regularly draft
online business contracts including for online advertising and sponsorship
arrangements.
Restructuring
co-operatives is hard work There are many reasons for Mitre 10's slide, its business structure as a
co-operative may be one of them. This post discusses business structuring and
ends with a table comparing co-operatives to franchises and licences as
alternative collaborative arrangements.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host