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Business Law Articles - January 2008
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SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
The following articles were gratefully supplied by Dilanchian Lawyers and Consultants - Intellectual Property and Innovation
Professionals.
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May, Apr Special Collection: Business Structuring
Business failure or stagnation can often be due to the use of inappropriate
business structures. This exists with "accidental" business structures. They are
formed with too little planning for current or future business needs. Issues may
lurk for years. But when pressures mount, these "accidental" structures tend to
break up, unable to adapt or reinvent themselves, unable to cope with the stress
of issues, problems and disputes. For the stakeholders the financial and
personal costs can be extreme.
Collected here are 15 perspectives on business structuring. Most are inspired by
our case work. The topics include - exit strategies, IP management, negotiations
for becoming a stakeholder in a business, forming a collaboration,
re-structuring a co-operative, employment contracts, and capital gains tax.
Cue Articles and Lightbulb Blog Posts
Business model defined
Here's the best definition we've ever come across of the term "business model".
It comes from a book containing original academic research into business model
issues at the Palo Alto Research Centre (PARC). PARC is arguably the greatest IT
research centre of all time. The PARC riddle is - how did it succeed in
invention and fail in IP and technology commercialisation? The takeaway is that
carefully crafted business models build the bottom line.
Facts are critical for success in war and law
If you are in a dispute which needs resolution it is critical to first identify
the most relevant and reliable facts. This is a practical article with a "do it
yourself" guide on how to create a collection of facts which can save legal
costs and be the foundation for legal advice.
Project management rules for IT proposals & contracts
Project management remains among the most useful areas of management know-how.
This is illustrated in this post which contains recommended practical
improvements for business proposals and contract formats.
Creative Commons licences are useful but oversold
Creative Commons licences have been taken up by content owners to combine
broader digital distribution with simple licence terms and conditions. This
article is a detailed critique of the benefits and weaknesses of Creative
Commons contracts for such copyright licensors. Read this article if you think a
Creative Commons licence will be a quick fix for your organisation. There are
alternatives which may better suit your needs.
"New England Australia" is now a geographic indicator for wine
Certain wines from "New England Australia" can now exclusively use that name on
their labels. The name is being recognised under Australian wine law in the
Register of Protected Names.
Jurisdiction clauses, legal rules and rulers Triggered by the December 2007 sale of a Magna Carta manuscript for A$24.8
million, this articles follows an 800 year trail of gold, legal rules and
rulers. It focuses on the competition in recent decades in international
commercial law between the law of London versus the law of New York. London is
racing ahead. For clients very important practical implications arise for the
jurisdiction clauses in their international contracts.
Guest Articles on Migration Law -
Migration expert
Paul Hense continues his series.
Gay and lesbian visa applications for Australia
Did you know that gay or lesbian partners of Australian permanent residents or
citizens can apply for permanent residence of Australia? This article overviews
the legal criteria and progress against legal discrimination.
Popular articles from 2007
Liquor sector trends and statistics for 2007
What every business should know about common law employment contracts
Private equity or private debt? Beware the Ides of March.
Digital music technology and copyright timeline
Music Business Entrepreneurship: Eulogy for James Brown
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