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Business Law Articles - April 2007
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SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
GST planning for outsourcing and offshoring
It is widely accepted that in our present era globalisation of trade and
business has dramatically escalated economic development. The developing world
is leaping forward towards economic prosperity at a pace not imaged a few years
ago. Capital gains tax planning builds on the benefits of this trade.
Employment records
and pay slips law Q&A
From 27 March 2007 the Workplace Relations Regulations 2006 imposes record
keeping and pay slip records obligations on employers who engage workers under
the WorkChoices legislation.
Coffee brand values
This is an instructive story about Ethiopia's attempt to increase its coffee
revenues using brands, IP strategy and licensing contracts - all founded on
trade marks Ethiopia seeks to register across the world.
Ribena's Purple
Prose Penalty
GlaxoSmithKline was fined A$201,000 in New Zealand for misleading statements
about the Vitamin C content of some Ribena products. After examining the "Ribena-gate"
controversy, this article sets out practical guidance for legal compliance by
beverages.
Digital music
technology and copyright timeline
The timeline in this article sets out developments both for digital music
technology and copyright law.
Private equity or
private debt? Beware the Ides of March.
Not a day passes without news or concerns expressed about private equity taking
on bigger businesses for acquisition. This article examines the burden of debt
and other financial and legal concerns regarding private equity.
Thank God You're
Licensing Us!
Working Dog's latest TV creation "Thank God You're Here" (TYGH) has just taken
the honour of being the first Australian television format to be licensed to a
US Network. We hope it has avoided Copyright traps for television formats.
"Thirsty folk want
beer, not explanations"
Mike Clarke writes "Having recently returned from a whirlwind tour of Europe, a
trade mark dispute floated across my radar that was very close to my heart. Or
rather, my taste buds."
Top 10 questions on
how to hire a writer
This post will help you hire a writer with a legally binding contract, while
also protecting you against a host of risks. From a legal perspective it comes
down to money, credit and copyright.
Secret business
failure business
Ask someone why their business failed and you'll rarely hear them say that it
was because of information mismanagement. Yet the lack of record making and
keeping is often present in failed businesses.
Tracking Web
developments
As a law firm actively engaged in working with start-ups and established
enterprises to build online traffic and e-commerce websites, here's how at
Lightbulb we've tracked IT developments in the last 18 months.
Blogs that work in
the "attention economy"
Who is popular online among business-related blogs and websites, including
Australian blogs?
Oracle claims trade
secrets "theft on a grand scale"
Legal writing can read like a detective thriller. Here's a US example involving
trade secrets.
Top 50 trade marks
in the UK in 2006
The UK ranks very high for Australian businesses considering registering their
trade marks in export markets. This is confirmed by recent UK Intellectual
Property Office statistics.
National and
international patent application numbers
There were five million patents in force worldwide in 2004 and they reached that
point at an exponential rate. The increase over the last five years is great in
Japan, UK and US and even greater in Korea, China and India.
IT companies pile on patents in the US IP strategy involves knowing what to register or protect, what to license and
what to give away. This post lists the statistics of IBM, Microsoft and HP on
patent registrations and IP licensing revenues.
Barry Diller on
media and corporate governance
The Financial Times in the UK recently featured two striking videos interviewing
Barry Diller speaking on media and corporate governance in the US. More
Why the authors who sued The Da Vinci Code lost twice
<> It is a Hollywood truism
that commercially successful films attract litigation. So do wildly successful
works of literary fiction. Why do people sue against successful films and
novels? Answer: usually, for a slice of the money.
The business of
making money from IP
Our focus here is on IP strategy issues for the music industry. The topic
affects all copyright-based industries.
7 commercialised IT
technologies
"Some months ago I dragged a comb across a bunch of newish IT technologies. Then
I read the news today, oh boy, Skype has 171 million registered users
world-wide."
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