(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
App Store downloads - can't catch me sings Steve Jobs
Steve Jobs is probably singing in his shower at the escalating success of the
iPhone App Store. See the extract below from Apple's press release today (US
time), 14 July 2009. In less than three months Apple has gone from 1 billion App
Store downloads to now 1.5 billion! In less than 12 months it's gone from zero
downloads to 1.5 billion.
Lightbulb has the lyrics and melody to fit! Cue music - Chuck Berry's wonderful
1956 hit, You Can't Catch Me. Berry is as trilled with his new automobile as
people are today with mobile phones.
How many on Facebook in Australia?
"There are 3,186,230 people in the Australian [Facebook] network." Source:
Facebook, 14 July 2009. Further reading: Facebook's monetization strategy.
Debt recovery dos and don'ts
Debt recovery becomes a priority especially during an economic downturn so
here's an updated practical article on the subject.
Bad debts can drive a business into insolvency, expose proprietors to personal
liability and lead to far worse. Late payments can do the same.
Aiming for best practice, here's a short list of debt recovery dos and don'ts
helpful for creditors.
The joy of IP strategy - 10 questions
All businesses have some intellectual property (IP), and most can do with a
better IP strategy. For a better IP strategy it helps to ask the right
questions.
Here are 10 practical questions for a business or idea based on IP. They come
from tracking hundreds of client matters in our firm. The questions are
especially useful for an IP strategic planning exercise.
Strategy makes domain name gold
Domain name sales continue to attract occasional remarkable prices. That's great
news for a few, but for millions of other domain name holders a reminder is
needed that there's no such thing as a free lunch.
As new domain spaces have opened up they've been gold fields for registration
services. This is because companies and individuals have rushed to pay and
secure valuable names or names perceived to be valuable at some time.
What's missed in the rush is an articulated strategy for name protection and
registration. It is this strategy which for most can turn a name into gold.
Business performance and metrics for SLAs
I have a favourite question in conversations with start-ups and new clients. I
ask it very early in a first client interview. It is a question which leads to
discussions about the client's business or commercial situation. I ask the same
question of clients who seek SLAs (so-called service level agreements).
It's a question designed to shed light on the client's business model. It also
helps identify the business performance metrics or measures which help prepare a
good contract to achieve an effective legal solution.
Legal costs and barrister fees
In June 2009 the Australian Bureau of Statistics published Legal Services, its
latest round of statistics on the legal sector. It contained the graphic on the
left charting barrister fees and work areas. You'll see intellectual property is
about 5% of barrister fees, AKA barrister litigation legal costs.
Contract Drafting Tips Series: IP Licences
Just published as a Library download is the PDF of my paper titled Current
approaches for drafting IP licences.
Commercialisation defined
This article seeks to define commercialisation, and the related concepts of
entrepreneurship and innovation. It does this in the context of many
disciplines, including law.
Our interest is particularly on the affect of innovation, entrepreneurship and
commercialisation on intellectual assets.
Definitions are important because without them discussions can turn to mud.
Preparing definitions can be very hard work. It involves putting a great weight
on one's shoulders, like Atlas in the accompanying photo taken in New York's
Rockefeller Center in the early 1980s.
A complication for developing useful definitions is that different disciplines
use different terms. When referring to intellectual assets lawyers tend to use
"intellectual property", management consultants use "intellectual capital",
scientists and engineers might use "technology" and accountants use.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host