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Business Law Articles - December 2007


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Search Engine Optimisation (Search Engine Optimisation)
Statistics show us that more than 80% of traffic from search engines comes from organic results. Basically, unless you are on the first page of Google™, regardless if you have a PPC strategy, your website may not be performing to it's full potential. For experienced, proven SEO Australia results, contact us today about website audits, SEO, and how we can improve your organic search engine optimisation with proven results.

Copywriting

Website Copywriting A good copywriter knows which words trigger the feelings that compel people to make decisions. They write with flair, making it easy for people to be drawn into what they are saying about your business, services or products. Read an an example of good copywriting for a fictitious Sydney Mercedes Dealer, or just "ok" website copy for a Used Mercedes dealer.

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Trademark Registration The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our trademark registration article.

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The following articles were gratefully supplied by Dilanchian Lawyers and Consultants - Intellectual Property and Innovation Professionals.


Home: Article Index
'12: January-May
'11: January-March, April-June, July-August, September-December
'10: January, February, March-June, July-September, October-December
'09: March, April, July, August, September, October
'08: Jan, Apr, May, Dec
'07: Dec, Nov, Oct, Aug, Jul, Jun, May, Apr


IP Law

Do you have a business idea everyone says won't work? Still want to go ahead? For inspiration read the article "We'll all be rooned", which links to prominent entrepreneur Phil Tripp's business life journey, "20 Years Ago, It Was Our First Deadline". It will only take you a couple of minutes to read and is well worth it.

At the end of the post is a list of other inspirational people and places Dilanchian Lawyers has written about in 2007.

Cue Contract Drafting Tips - Articles on drafting tips for various contract clauses.
- Rights Granted Clause
- Service Level Agreement Clause
- Confidential Information Clause
- Dispute Resolution Clause

Cue Articles and Lightbulb Blog Posts

Is your know-how under-valued?
All businesses derive revenues from know-how, yet very few apply knowledge and time to treat their know-how in a structured way to protect it effectively and build more value.

Luis Vuitton Mashups & Fashion Law
What do Britney Spears and a dog toy manufacturer called Haute Diggity Dog have in common? The answer: both were recent defendants in legal actions in France and the US by luxury goods maker Louis Vuitton. Their tales are titillating examples of creative mashups causing legal bashups.

Special Collection: Website Development
In advising numerous web ventures we've developed a considerable library of resources and know-how regarding legal customs, expectations and risks regarding online businesses. They are overviewed here under six headings.

Domain name scam made in China
Recently we had a friendly email exchange with a man named "Jeff Zhang", or so it began. It turned out to be an example of the increasing phenomenon of "spambush marketing" out of China. What follows is a cautionary tale.

Californification of titles without trade marks
Showtime Network, a pay TV channel picked Californication to title its TV series. The Red Hot Chilli Peppers had already used it to title a song and album. What followed is an entertainment law lesson.

New innovation policy for herding cats
The NSW Government has announced an innovation policy. This post overviews the policy and provides our take on the innovation situation in Australia generally.

How to make contracts more certain and less costly
It's time to stop believing the myth that lawyers can provide legal protection with words alone. In addition to words, protection in contacts requires knowledge and know-how regarding business process, policies, training, standards, and codes of conduct. Why is this so?

Australian architects behaving badly
In mid-November we wrote two articles on two court cases involving copyright, contracts and architects. Both cases involve lengthy disputes over either a unit block or project homes. What options are available for Australian architects who seek to professionally document their legal relationships with clients and collaborators?

Guest Articles on Migration Law - Migration expert Paul Hense continues his series.

Securing fairness for Australian visa applicants
I was having a debate with a neighbour last week, and the conversation went from politics to whether Australia is a racist country. My neighbour took the view that Australia is no worse than any other country in the world, and a lot better than most. I took the view that Australia still has a way to go to eliminate racism.

Australian migration numbers, visas and leadership
Australia has a new Federal Government, and with it new leadership in the migration portfolio. Before reflecting on this, we answer these two questions: How many migrants has Australian had annually? And what visa categories have they been accepted in?



Copyright Notice, RSS Feed and View the Articles The articles in our Business Law pages are reproduced with kind permission from Dilanchian Lawyers and Consultants. If you wish to reproduce any of the information in any format, either electronic or written, you must first contact Dilanchian and obtain permission in writing.

You may freely subscribe to the Dilanchian RSS feed by following this link. Before acting on any information you read, you should first consult a Business Law Professional.

You are able to view the complete articles briefly mentioned above by visiting the Dilanchian Library.


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