Law Articles January to March 2011 - Commercial Law, Trademark and Intellectual Property 2011
Law Articles - January to March 2011
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Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Wednesday, 30 March 2011
As lawyers specialising in intellectual property and business law we're seeing
in 2011 a spike of creative destruction at work in the economy, law and in legal
practice.
What is the flow of this high level of change, what's fueling it, how can your
business respond? This post is a brief enquiry into these questions.
We are asking these questions because economics, technology and business changes
take place generally well before law changes in response. Understand the former
and you'll be better at anticipating the latter.
8 ways to increase business valuation
Monday, 28 March 2011
If you are planning to sell a business or major asset what can you do to
increase its valuation or perceived value? Here is a list of eight ideas in no
particular order of importance.
Standard trade mark licence?
Thursday, 24 March 2011
A standard trade mark licence does not exist. If what you seek is a short and
basic trade mark licence agreement of say two pages length, then yes, we can
assist. So can many other IP lawyers and probably even general business lawyers.
And it could be prepared for a low fee.
Would you be comfortable with a short and basic trade mark licence agreement? A
missing feature can hurt in some eventualities, especially if you are the trade
mark owner.
To get an intellectual property monopoly you need more than legal knowledge. You
and your advisers must understand and apply know-how relating to
commercialisation, which American cousins spell commercialization. Here's what
we do for clients. To test client product or service ideas, innovations and
inventions my firm uses a lot of different questionnaires, checklists and other
template-based document types. We supply them via email. For us and for clients
these documents save time and hence money and generally help get better results,
faster. For clients it's a convenience to not have to come into our office for a
long meeting.
What trade mark professionals do
Tuesday, 08 March 2011
Anyone can apply to register a trade mark. To obtain the strongest protection
usually requires working with lawyers and other professionals with up-to-date
knowledge, resources and experience. The hurdles and risks of do-it-yourself
trade mark filing are many. If minimising costs is your aim then you can do it
yourself. If the aim is to build higher quality monopoly legal rights, held by
an appropriate owner, and growing as a long-term investment then engage
professionals.
Mobile phone apps lawyers
Thursday, 24 February 2011
Which smartphone operating systems ("OS") are currently in play, how do they
rate, and what Android OS market share statistics are there? Helping to frame
this question, Choice, the Australian consumer magazine and online service, has
published its latest mobile phone analysis titled Touchscreen mobile phones
review (registration required).
Not just trade mark registration
Monday, 21 February 2011
Brand creation and legal protection of of a name requires more than just trade
mark registration. What you register as a trade mark should fit within what we
call your overall brand architecture. Brand architecture is a systematic way of
organising the identity of the different products, services, messages, or
elements of an organisation so that people both within and outside the
organisation understand its brands.
Music lawyer on business online
Wednesday, 16 February 2011
When I started building a home media centre last year I discovered something
unexpected. My focus was on building a living room hifi system. I wanted it for
lossless computer-stored music (I use a Mac and iTunes), not MP3s, iPods, vinyl
or CDs. Being a music lawyer I'm into advice. I asked a audiophile friend for
advice, he suggested certain brands and product types and recommended an
experienced local hifi shop owner.
Unfair contracts or terms are unenforceable
Monday, 14 February 2011
From January 2011, as part of the new Australian Consumer Law, a national unfair
contracts legal regime affects contracts with consumers. Section 23 of the new
Competition and Consumer Act 2010 makes a term in a consumer contract void if
the term is unfair and the contract is a standard form contract. Let's examine
those prerequisites from a consumer's perspective. Am I a consumer? You are a
consumer if you acquire goods or services to an amount that does not exceed
$40,000. Goods or services costing more than $40,000 are covered if they are of
a kind ordinarily acquired for personal, domestic or household use or
consumption.
How to improve contract drafting legal services
Friday, 21 January 2011
The responsibility for producing faster, better and more economical legal work
falls on lawyers, as well as clients. Consider the client side of costs for
contract drafting. Fees will be higher if key business, commercial or technical
considerations (collectively "management needs") are not dealt with before going
to a contract drafting lawyer for "legal services". It has to cost more to have
the lawyer provide legal services as well as deal with or resolve management
needs.
5 key contracts for an online business
Thursday, 20 January 2011
An online business website typically requires five key legally binding
contracts. They form the foundation for building an online business. No online
business can live without them. If they are not in place, or they are poorly
prepared or assessed, any one of them can at any stage weaken or ruin a
business.
So what are the five key contracts for an online business?
Contract Drafting Tips Series: Recitals
Wednesday, 12 January 2011
In 2004 the Winklevoss brothers sued Facebook saying they were robbed. Under a
deal resulting from mediation they got a reported $US65 million (in a
combination of shares and cash). In return Facebook bought, and subsequently
closed, their competing social network, ConnectU. The deal was consummated in a
February 2008 "Terms Sheet and Settlement Agreement". In April 2010 the
Winklevoss brothers commenced appeal proceedings seeking to unravel that
Agreement. Why?
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