(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Recommendations have recently been made for improved engagement with Wikipedia
by galleries, libraries, archives and museums (GLAM) in Australia and Zealand.
They arise from the "GLAM-WIKI: Finding the common ground conference held at the
Australian War Memorial, Canberra, 6-7 August 2009.
54 Twitter lawyer grooves from noricd
Noric found his Twitter groove in July 2009. 54 tweets came in rapid succession
@noricd. The most recent appear first. In the same month, TechCrunch published
confidential document extracts on Twitter's business planning strategy and
issues.
Commercialisation success stories and guides
Lightbulb is an Australian IP law blog focused on commercialisation of
intellectual property. Over the last three years it has motivated us to research
and write many IP commercialisation success stories. Our portfolio of stories
covers an inspiring range of successful products, services, business systems and
technologies. It ends with a list of guides designed to help you build your
success story.
Law firm value for money
Yesterday LexisNexis broadcast its latest newsletter. It contained a link to its
online "White Paper". That was literally its title, and it's a clue to its
quality of thought. That's a little unfair. The topic is a difficult one, and
kudos to LexisNexis for revisting it.
The newsletter said the White Paper
addresses this question: "Is the GFC a catalyst for change in the legal sector?"
GFC stands for global financial crisis. As much as that question is somewhat
short-sighted, it is probably true. That is to say, the GFC is a catalyst for
change in the operations of law firms in places like Sydney, New York and
London.
U.S. media - sectors shrinking or growing
Which sectors are likely to be shrinking or growing in the U.S. media industry
between 2009-2013? This article features a snapshot table based on recent
research. On 3 August 2009, U.S. private equity firm, Veronis Suhler Stevenson (VSS),
released Communications Industry Forecast covering the years 2009-2013 (www.vss.com/forecast09).
It's a fully digital publication. It has a 22 year history. It's available for
purchase with an impressive table of contents and a 3 minute preview .
Internet business models debunk The Long Tail theory
An internet business model riddle exists for content creators, owners and
publishers. It's a riddle about how to make money when so much information is
free on the internet. Prominent in all this is Google which in 10 years has
shaped a perfect market for itself. Google brings net users to publishers
(Google search) and sells them to advertisers (Google Adwords).
For many
publishers there is a business model riddle left for them, and little money.
Some would like to shoot the messenger, Google. The thirst for answers to the
publisher's riddle of how to make money on the internet is so great that catch
phrases or unproven theories have been taken up as assumed truths. Repetition
has made them appear to be credible. It's time to debunk a couple of those catch
phrases and theories.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
