Commercial Law - Web site design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
Business Law Articles - July 2007
33 visitors are currently online at justweb®
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
How to negotiate and
contract like a professional
Do you need a practical guide to negotiate a commercial deal, contract,
arrangement or understanding? Then you need to understand the deal making
process.
Priceless contract
law advice (MasterCard® affiliation disclaimed*)
Practical guidance on how to identify, search and check parties to a contract.
Four tasks to
increase values or prices in business transactions
In transaction after transaction four tasks stand out as ways to significantly
maximise financial returns and minimise risks.
Paydays, Maydays and
Judgement Days
Business requires decision making. This meditation was triggered by recent
paydays, Maydays and judgements.
The cooks, the
critics, the restaurant proprietors and their court cases
On 14 June 2007 the High Court of Australia ruled a restaurant review can be
liable for defamation. This is not new law, but it is a serious reminder of how
risky speech is in Australia. "Freedom of speech" is not enshrined in Australian
law. Speech is risky because of defamation law.
Business on the Web
Shopping list for
e-commerce
The retail e-commerce sector was worth an estimated A$17 billion in 2006. Why is
PayPal so successful? How can you add e-commerce functionality to your business?
What's legally important?
Ten topics at the
Future of Media Summit 2007
Here are quotable quotes from the Future of Media Summit held simultaneously in
Sydney and San Francisco this month. Short comments, all worth pondering.
Beware of Web 2.0
crossing the chasm
Australian Internet start-ups looking for real growth face two principles as the
market gets hot: Growth brings its own set of challenges and dangers and It is
harder to communicate above a din.
Make the Web grow
your business, ask us how
Issues were discussed in the prior post, Beware of Web 2.0 crossing the chasm.
Now we turn to six practical points for Internet start-ups crossing the chasm.
Think digital, think
future proofing
Lawyers are usually archaeologists. Intellectual property lawyers are often
futurists.
Revenues and stock
prices of Google and eBay in context
Bloomberg.com recently reported that in 2004 eBay and Google had almost equal
sales revenue. Since then revenue tripled for Google to US$10.6 billion in 2006
and eBay's rose 82% to US$5.97 billion. Compare this to revenues in the
Australian information and communications technology context.
The war for Internet
talent
Hire real talent to go where others have not gone and your business will grow
with today's audiences as they mature.
Internet video
advertising statistics and law
Internet video advertising is centre stage, just as TV advertising faces
ever-increasing challenges and the newspaper business goes from bad to worse in
many markets.
Intellectual Property Law and Commercialisation
Trade mark lawyers
who say "Hell yeah!"
Does your organisation have lots of trade marks in different styles sending
different messages to the same customers? We've applied "brand architecture" to
solve this problem.
Commercialisation
strategy & business valuation multiples: 15 questions
The situations businesses find themselves in are variable and challenging.
Rarely is it about joining dots. Here are 15 questions, answers to which will
take a developed business to the next stage.
How I became a
celebrity chef with intellectual property
The restaurant industry bible, The Sydney Morning Herald Good Food Guide is well
known to our clients – chefs, Benjamin Christie and Vic Cherikoff. But they've
founded successful businesses using the Internet's format-agnostic lingua franca
of Transmission Control Protocol (TCP) and Internet Protocol (IP). Read how.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host