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Business Law Articles - November 2007
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Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Letter of Demand Species Sending a letter of demand (cease and desist letter) is like laying the
foundation of a very tall building. Everything that follows in that dispute is
built upon that foundation. Here's some of the poorer species of letters of
demand we've seen over the years that have caused headaches for their senders.
Reducing obstacles for collaboration formation Going solo in business is easier in some ways than doing business in a
collaboration. However, doing business in collaboration is generally easier, and
a whole lot more profitable, than battling solo. Our focus here is on practical
advice for collaboration formation.
When is a distribution agreement not a franchise? There are dire consequences if a licence or distribution agreement
unintentionally crosses the line to become a franchise in the eyes of the law.
The takeaway from a recent Federal Court case is obtain advice to stay on the
right side of the line.
IP strategy for R&D: people first People differ in their interests, personality and skills. This leads them to
selecting different educational and career paths. These facts should prompt all
managers to customise the way they manage individuals in the workplace.
Technology diffusion and the Hollywood business model Giorgio Armani and his pals, Cate and Russell have each used the Hollywood
business model, a combination of talent, fame, distribution networks and
familiar messages. So too have many technologies and an obscure musical
instrument…
Architect gave an implied copyright licence Sometimes the fact that lawyers think in words can get in the way of
understanding a story. This article tells its story in words, pictures and
numbers and ends with 5 practical tips on avoiding copyright problems.
10 conversations about business models Listed in this post are 10 topics for telephone conversations we would happily
have free-of-charge. Happily, readers have taken up this offer. We're proposing
an open conversation to exchange thoughts, play cards and see where that might
lead.
Straight talk on intellectual property litigation American business and IP lawyers tend to be straight talkers. Admiring straight
talk as we do, it was a delight this week to see street protesting lawyers in
Lahore (could be a good title for another song by The Clash).
Record penalties for Trade Practices Act non-compliance Once more the dire consequences of breach of Part IV of the Trade Practices Act
1974 have been made clear. This time Australian billionaire, Richard Pratt, his
company and two of his senior executives have suffered record penalties,
injunctive orders and compliance orders imposed by the Federal Court of
Australia.
Australia's national innovation policy, ho hum If you fell into a coma in 1997 and came out in 2007 you'd find little
improvement in the sleepy state of innovation policy in Australia. That said
there have been some positive changes and there's room for more players.
OpenSocial: market dynamics defined OpenSocial promises to further increase the rate at which website surfers shift
from static sites to social networking. It illustrates market dynamics.
Copyright in flux: The Empire Strikes Back? In Paris, contemporary artists at the Louvre copy paintings by dead artists.
Long dead artists have no copyright. As for Google, while it's probably got a
solid copyright licence with map owners it has exposure for use of unlicensed
content.
Guest Articles on Migration Law The skills shortage has increased demand for our employment law services and
documents. Sometimes workers are needed from abroad. Migration expert Paul Hense
is regularly adding articles for our website library.
No substitute for experience and skill in immigration law Paul relays three examples where he has had to intervene to see that his clients
receive a fair (and legal) go from the Department of Immigration.
Skilled migration to Australia made easier The skills shortage in Australia is continuing to produce a range of responses,
including by governments, private enterprise, and the education sector. Paul
overviews the key changes.
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Ideas -
Planning for 2008?