(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
The majority of the links you receive from other websites will be linking
directly to your home page - or the root of your website.
However, it is also very important for your search engine optimisation strategy
to build up what is referred to as "deep links", or "deeplinks". That is, links
that lead to pages in your site other than your home page.
Using justweb™ as an example, one of the services we provide is
website auditing.
Linking to the home page from another site (which mentions audits) is ok, but
Google sees the link as being far more relevant (and ergo important) if it links to a
WHOLE PAGE about website auditing, rather than one that simply mentions it in
passing.
It is also logical to conclude that Google's algorithm would see it as unnatural
if it finds too many links to the home page, and few (if any) deep links.
There are a great number of effective, easy and inexpensive ways to build up
deep links.
You can use social book marking sites such as del.icio.us, Digg, Twitter,
Facebook, Stumbleupon and many others to provide valuable links back to your
pages, particularly if they may be of interest or help to others who will read
them.
For example, if you are a website
designer, you may choose to write an article on why websites should be
constructed to comply with W3C standards, then link to
it using some of the
websites mentioned.
Also strongly recommended is to register your website with a business directory which allows you to deep
link. A lot of business directories, particularly the ones offering free
listings, restrict you to one link only - usually to your home page.
There are some, however, very useful directories that allow you to insert
multiple links in your listing page or pages. These may often be referred to as
"deep link directories".
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30.10.2008
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Also strongly recommended is to register your website with a business directory which allows you to deep
link. A lot of business directories, particularly the ones offering free
listings, restrict you to one link only - usually to your home page.
