Website Audit - Level One and Two

An audit of your website can be an eye opening experience. Many website developers do things differently, however there are certain fundamental, but very important ingredients which are often ignored that should, quite frankly, be standard and be included in every website design, no matter how small or large the project is.

You may ask "what qualifies you as a site auditor?". The answer is very simple really. Years of experience and many proven results - not to mention happy customers. justweb™ understands the importance of not only the optimisation and website copy used in your site, but also the fact that construction plays a key role in your organic search engine results.

The two website audit levels below will provide a detailed insight into how your website is built, and how it can be improved for both structural integrity and search engine optimisation. Our website evaluation reports are performed manually - we DO NOT use an "off the shelf" optimiser program which spits out an endless stream of gibberish - we look at each site manually and write our reports according to our findings.

If you are languishing behind your opposition, don't ignore the problem, because you can be sure the competition won't be resting on their laurels!

Basic Site Audit - $660.00**

Advanced Site Audit - $1650.00**

All of the above plus:

What does the above mean?

Site construction
The way your site is constructed can change the way not only visitors see your site, but how search engine spiders crawl it and index your pages.

Internal & external links
It is important that your internal links are geared towards maximum SEO friendliness, as well as being easy to use from a human perspective. External links play a big role in how your site is perceived as well - not only the quantity, but where the links actually lead to.

Speed issues
The faster your site loads, the better it is for your visitors. How many times have you visited a site only to have to wait and wait for what seems like an eon for the page to load. We inspect not only your website, but your hosting solution as well.

Coding validation and compliance (W3C standards)
Complying to the World Wide Web Consortium (W3C) standards means that your site will be more search engine friendly, and will be built to a standard, rather than simply "slapped together" using with no regard for the integrity of the code.

Meta details
It is debatable whether the keywords are still important, however the description meta remains important to this day. It too must be scrutinised so it is descriptive, but not too "spammy".

Current search engine results
We check Google, Yahoo and Live (MSN) for your most relevant keyphrases and provide a report on your current position.

Search engine rank (PR and Traffic)
PR, or page rank is a Google algorithm that determines the ranking of your website according to how important it is to other sites. For example, Adobe is a PR10 because many high ranking sites link to it. Traffic rank is the rank you receive according to the traffic you attract to your site.

Cross browser support
Internet Explorer, followed by Firefox, are the two most popular Internet browsers. However, they both behave very differently and your site needs to display well in both. Using compliant coding is one major step to achieving this.

General site comments
We look at your site as a whole and make some general comments.

Content analysis
We check your content and make sure it is both human friendly and search engine friendly. Our copywriter looks over your content as well and offers an opinion as to it's readability.

Keyword research
Checks your site for the appropriate keywords.

Keyword density
If you are using the appropriate keywords, they need to be in the correct density. Too little and it won't help - too many and it will be regarded as "spam".

Competitor analysis
It's not only your website that Google looks at when determining your position. it looks at your competitors as well. So do we.

Navigation/usability
Your navigation needs to be easy to use, and visitors to your site should be able to get to other pages easily.

Phone consultation
We speak with you over the phone to help you understand the report for a maximum of 30 minutes. Subsequent time is charged at our normal hourly rate.

Recommendations
Taking into account the findings from Website Audit 1 or 2, we recommend your next course of action.

* Guarantee: A deposit is required for an audit to commence. Part of the process may involve you following our recommendations fully. We will not refund any monies UNLESS you have followed our advice.

** Please note: website audits are performed on your home page specifically, as well as your website as a whole. We may target certain sub-pages, products or services you offer as well. Please keep in mind we guarantee to improve your search engine results.