Video SEO results usually take a while to appear. It seems Google may have sped up the way it indexes streaming videos.
SEO AustraliaSEO

Video SEO - Has Google sped up the Video indexing process?

If Google has changed the speed at which it indexes video content, using video hosted on your own website just became even more important. If you are not using streaming video in your website, it's still not too late to start!

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If you own a website and have knowledge of SEO (search engine optimisation), or you employ an SEO professional, you are probably aware of the importance of including video, and more importantly, video seo (vSEO) in your website.

By that I don't mean simply embedding a YouTube video, or Vimeo video (for example). That won't help you as far as search engine rankings for your own website. Sure, it will help your website by displaying relevant video to visitors who have already found your site, but as far as attracting visits from Google (etc) it will be of little, if any consequence. Great for the host website though.

SEO Video

What I am referring to by saying ensure you add streaming video to your website is to physically host the video and all related files on your web server, so that all relevant file URLs start with www.YourWebsiteName.

Ever since Google introduced algorithms to pick up videos and display them in blended search results, I've been using their guidance to make sure I know how to optimise online videos for an SEO advantage. Over time, Google has dramatically sped up the indexing process for videos. When I first started optimising locally hosted videos, it would take about 2 or 3 months to get it ranked and displaying in search results. But lately, I've seen it happen in less than 24 hours. To read more about that example, please check out the SEO for video article.

Contrary to what you may think, or have heard, it IS possible to rank videos, and pages, without the need for trickery or subterfuge. You just need to follow Google's guidelines carefully - and hope for the best :-)

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Rob - JustWeb

29.09.2010


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