(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
One of the many problems facing website owners is the number of broken
links that tend to build up over time. Dead links should be avoided at all
costs, and are disruptive from not only a human perspective, but search engines
aren't fond of them either.
How many times have you visited a website and clicked on a link, only to be met
with the dreaded "404 - page cannot be found" error message? Its annoying, isn't
it? Just as annoying is when you click on a link you've found in Google, and
you are greeted with the same error page. I see it often, but not only in the organic
search results - I've also noticed it in the sponsored links too - which is
worse for the website owner as they likely have to pay for that click.
It is incumbent upon a website owner (or manager) to ensure their site structure
is sound and free of broken links.
Some common causes of broken links are:
Removal of pages, but not links
Websites are usually very fluid. Most business add or remove services and
products, and those who are making the most of their website, will add new
content on a regular basis. But, if you remove a page, ensure you remove all the
links that lead to that page.
Better yet, rather than lose that old link altogether from the search engines,
use a redirect to point the link to a new page that has similar or relevant
content. This will avoid the problem of visitors being met with broken links
resulting from a search.
If you add new content, make sure you click on the link yourself to make sure it
works and the page displays.
Incorrect linking code used
Sometimes you may use the wrong html code to link to a page. For example, if you
are not using an absolute pathway for internal links (eg, /seo/website-seo.html),
or linking to an external site without the "http://" preceding the link.
The latter will result in the web hosting server looking for the link in your
website, rather than going "outside".
Sometimes, particularly when you are in a rush and don't check, it is
easy to make a simple, but costly, typo in a link. For example, you might be
linking to "too-many-links.html", but inadvertently use "to-many-links.html"
(missing the second "o" from the word "too").
How to check for broken links
At the end of the day, it gets back to what was mentioned earlier - simply check
your work. Check the link for the new page you've just placed in your site,
remove or redirect links for pages you are deleting, and finally, run a check
over your whole site occasionally using one of the many online services or
software packages available.
An old favourite, software that has been around for years (since about 1997), is
Xenu's Link
Sleuth. It
works well, is very "light", shows a very detailed but easy-to-understand report
at the end, and finally, the best thing, it is absolutely FREE! However, as it
is such a valuable tool, it would be good karma to "donate" to one of the the
causes listed on that site. That's right - the guy who developed the software (Tilman)
doesn't want to make a penny (dime) out of it - now THAT'S altruism!
Xenu's Link
Sleuth.
If you want to use a good online broken link checker, you can simply go to the
World Wide Web Consortium (W3C) website. While you are
there, run their html validator over your
website and see how many, if any, errors you have.
W3C Link Checker.
However,
if you want a detailed report you can print or publish, and a link checker you can run from your desktop,
give Xenu a try.
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16.10.2009
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host