14 visitors are currently online at justweb®
SEO Menu
SEO
(Search Engine Optimisation)
Statistics show us that
more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of
Google™,
regardless if you have a
PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us
today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A
good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney
Mercedes Dealer, or
just "ok"
website copy for a
Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the
justweb® trade mark, please read our
trademark registration article.
W3C Validated:
XHTML |
CSS
Hands up who knows what a
public relations company does, or even better,
what they can do for you?
A
justweb® client, Dennis Rutzou Public Relations, sums
up what a
public relations consultancy does in general
with this statement:
We tell your story by providing a mix of traditional public
relations techniques and contemporary media practices, including
online public relations and interactive media releases. We ensure
your story is communicated effectively across multiple platforms
with meaning and impact.
Just one of the functions of a
PR company is to distribute
media releases on behalf of you and/or your company. DRPR is a "full
service" public relations company, however a lot of small businesses
may not be able to afford to engage a full service
PR firm. If that
is you, and you have press releases to distribute, you may be
interested in the services provided by
Newsmaker.
Newsmaker offers a free trial press release service.
**NOTE: check Newsmaker's website for more information about accounts and
charges. This post was written in 2009 - things change people!
1) Free trial press release distribution online
Believe it or not, this is
totally FREE to try! You simply create your account,
follow the very simple press release wizard, and hit submit. Your
press release will be checked before it goes "live", but once it
does, you will appear on their home page.
You might be asking, "how does this benefit me?"
Firstly, Newsmaker gets
crawled by Google often, thus each media
release in the site will be indexed. Second, press releases are
distributed through their
Twitter channel. Third, just by people
subscribing to Newsmaker's
RSS feed and
visiting their website,
your own website will increase in popularity and obtain valuable back links.
Newsmaker's own traffic is steadily increasing, so this benefit will only get
better.
2) Online and email press release distribution
After the free trial, the paid service allows you to distribute your press release
online, as well as being
distributed via email
to a large number of journalists. When you select this option, you
are guided through the process of building a media list from a
comprehensive database of some
10,000 journalists and other media
contacts. You are able to save up to 6 Categories per list, and up
to 3 lists, which are all saved for your future use.
If a journalist thinks your release is worthy of a story, they will
probably get in touch for an interview, or simply paraphrase your
press release.
There are three payment options with the online and email service:
paid for individually; paid for in bulk (blocks of ten -
big savings
here); or a professional option for PR agencies and the like.
Who is behind Newsmaker?
Leila Henderson, CEO of Newsmaker, is a
journalist and
media
communication specialist. From entertainment writing with People
Magazine through to The Australian newspaper's esteemed IT section
and managing editor of Vacations Magazine, she has written on
extremely diverse topics. Leila's books include everything from Bad Backs to a history of IBM in Australia.
Leila has worked in a senior editorial capacity with publishers like
News Ltd, Fairfax, Australian Consolidated Press, Reader's Digest,
Toronto Star in Canada, IPC Magazines and Thomsons in the UK.
What if I have never written a press release?
Leila's top ten tips for writing your own press releases are
summarised here:
1. Make your press release
relevant to news or trends
2. Choose
one topic - don't confuse with too many "angles".
3. Use
high impact keywords in your heading and first paragraph
4. Use the
third person, not "I" and "we" unless in quotes
5. Don’t use a press release as an
advertisement
6. Seek approvals from all
stakeholders
7. Keep it
short - Google will not index news items that are too long
8. Make sure your own website is
relevant to your press release
9.
Proof read your release before sending - and have someone else do it too!
10. Proactively
share your news after publication
Finally, don't forget that there is a
search engine optimisation
benefit to be gained from distributing your own press releases,
particularly online. And if an online news agency decides to run
with your story, the benefits can be HUGE!
20.08.2009
Has this article been helpful?
Why not share it with others? Simply place your mouse over the button below to select from a range of social bookmark sites.
