SEO for Video services

I've written several articles about Video SEO (vSEO), but it still amazes me how many promises certain companies* make in relation to their expertise with ranking videos in Google, and have no "proof" of their expertise on show.

Anyway, I'm afraid I'm a bit of a "proof is in the pudding" kind of guy, so when I was asked recently what value I could bring to the table with regards to Video SEO, I thought that all the words in the world are not as good as one (or more) good visual demonstrations.

So, on Wednesday 23 November I compiled some relevant information, and downloaded a video about the target subject, the all new Freightliner Argosy truck, or more specifically, its cabin (one of a series of videos created about the new model).

On Wednesday night (23 November), I made the article and video live on justweb^®. The page, images, and video had all been optimised and targeted. The following is a rough timeline to show how long it can take to rank a video in Google for a "normal" website - as opposed to video "powerhouses" like YouTube or Vimeo.

• The page was made live on justweb^® late Wednesday night
• By early Thursday morning the article had been picked up by Google
• By Friday Google became aware there was also a video embedded in the page and had indexed the pager itself
• By Saturday Google had indexed the video
• On Sunday Google was displaying the video in the SERPs (search engine results pages)

So that's it, simple. Less than four days to create a page and video, and get it ranking in Google for multiple keyword searches (see screen capture). Will it stay there? Who knows - that's up to Google. Of the 20 or so videos I have ranking in the search engine, some stay in the same position consistently, while others seem to be in a rotational cycle. I suggest it has a bit to do with relevance and freshness.

Less than 24 hours to rank a video using Video SEO

Just to prove the first Freightliner video search result wasn't just a "happy accident", I repeated the process, this time focussing on the Freightliner Argosy engine.

At 5.30pm on 28 November, I uploaded a further article about the Freightliner, along with an optimised video about the engine.

However, this time the timeline for ranking was different. Unlike with the first video page, nothing appeared in Google for about 16 hours. Then, all at once, the search engine had crawled the paged, found the video, and began to display the video in search results (eg, for "Freightliner engine").

As you can see from the screen capture, a video search result appearing in the "normal" organic SERPs stands out far more than simple text based results.

You may ask, as I am often, should you use YouTube or Vimeo (for example), or embed video in your own website and use Video SEO to optimise? The answer is both.

YouTube allows for the easy distribution, syndication, or sharing, of your video, and a way for people to find your video through related searches and videos on YouTube. Certainly you can, and SHOULD use basic SEO techniques in conjunction with your YouTube videos, such as targeted title and keywords, but you will still be a "blade of grass in a forest".

However, for pure SEO "power" to help your primary "home on the Internet", you should consider embedding at least one video in your website to make you stand out from the crowd. Also, the more video content you have, the better off you are too - or so it seems.

Contact us for video SEO services

If you are interested in seeing videos ranking for your own website, please contact justweb^® today.

*The U.S. based REELSEO is one exception, but not everyone has the time or inclination to do the work that is required to target good video results. Their website, however, is a great resource if you are keen on optimising your own videos on YouTube etc.

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