(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
It's a rhetorical question, but do you REALLY need to know what your monthly (or
weekly) website traffic is?
I'll go ahead and answer it anyway - of COURSE you do! If you are not actively
monitoring the traffic to your website, you should be.
There are several ways to do this, but the easiest way of all is to use the logs
from your current website hosting company.
Option #1
Any good website host will offer free website stats as part of your hosting
package. For example, Quadra Hosting has a choice of two - Webalyzer or AWStats.
Personally, I think AWStats is far superior.
Option #2
The second way is to ask your website design company to install Google Analytics
on all your pages. I highly recommend this because the stats are aimed more at
helping you discover how people are using your website, plus a whole lot more,
including being able to generate custom reports for an even more in-depth look
at your site traffic. And, of course, Google Analytics can work in conjunction
with your Google AdWords campaign (if you run one).
Important!!
If you install Google Analytics, ALWAYS monitor your server statistics as well.
They will tell you stuff your Analytics can't. For example, 404 errors (page
not found), or
redirects you may have forgotten about and need to sort out.
Server stats can also alert you to potential "hack attacks" - people trying to
get at your website's backend by trying different a "work around" and generating
errors.
You should be aware that your server stats and your Google
Analytics stats will never match. For example, last year according to Google
Analytics, Justweb received 201,417 unique visitors, yet AWStats showed 246,343
unique visits. This discrepancy can be put down mainly to bots and web crawlers,
such as used by Google (Googlebot).
Option #3
The third option is to use another third party website traffic logger to monitor
your stats remotely. To be honest, I can't think of a situation these days where
this would be necessary. They can also slow down your site. Google Analytics is
remotely run also, however I'm sure the Google "Gods" provide more than
adequate bandwidth so your site speed is not unduly affected.
Summary
To summarise, use a web hosting company which provides server side stats free of
charge. If you can, install Google Analytics and get to know (at least) the
basics of reading the reports it provides.
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03.01.2010
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
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