(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
You may have noticed some changes to search results in Google recently. Google
now includes "as they happen" results in its index from sources such as Twitter,
Facebook, other social media websites, and sources of news which Google deems to
be reliable.
A good example of this is recently the website for Aussie rockers Black Label
disappeared altogether from the SERPs (search engine results pages) after being
#2 in Google for "black label", and #1 for "black label australia" for a long
time. This happened because of a not too uncommon oversight - the domain was due
for renewal, but the email address on the account had not been updated.
Unfortunately, the oversight went unnoticed just long enough for Google to dump
it from the index - completely!
Anyway, after jumping through a few hoops, the domain was finally renewed, but
Google needed a nudge in the right direction.
Among others methods, we added a press release to Newsmaker. Within minutes of
the press release going live, Google had indexed the page.
You can see the Newsmaker.com.au news result in image panel #1 (click to
enlarge). Also note that the blacklabel.com.au website was not visible in the
results at that time.
In the second image (click to enlarge), you can see where blacklabel.com.au had
returned to it "normal" position - #2 for "black label".
Timeline
Site disappeared from index: mid-November
Domain renewed: 03.12.09
Site cached by Google: 05.12.09
Newsmaker press release added: 09.12.09
blacklabel.com.au re-appears in SERPs: 12.12.09
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13.12.2009
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(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Unfortunately, the oversight went unnoticed just long enough for Google to dump
it from the index - completely!
