Search engine optimisation (SEO) and Web site design services.
Search Engine Optimisation
104 visitors are currently online at justweb®
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Often abbreviated to simply SEO, this is what we do to make your site more visible in
the main content area of search engines, or what is more commonly referred to as
"organic results".
A simple graphic showing the different results areas in Google appears to the right. Of course, the organic results are the
"golden chalice", however "sponsored links" can be important too. The top
sponsored links, usually with a yellow background in Google, are reserved for
AdWords™ clients who either bid more for their keywords, and/or receive a
higher CTR (click through rate).
There are many aspects to SEO, from simply naming pages
correctly and ensuring links can be followed, to creating and submitting
articles linking back to your site. It is a well known fact that "content is
King" - in other words, the more relevant content you have, and the more often
you update your website, the better off you will be in the search engine
results.
Website search engine optimisation can be far more effective in terms of ROI (return on investment) than a
PPC (pay per click) campaign. Research sources in the I.T. industry have found that more than 80% of commercial website traffic is generated from the organic
SERPs (search engine results pages) rather than PPC ads such as Google's AdWords™.
This is why you should embark on an organic search engine optimisation
campaign ASAP to improve the results where the majority of people actually
click.
Site
construction plays a key role in how well you will do in your quest to beat your
opposition in the results as well. Your website designer should have an
excellent understanding of how search engines work so the search engine
optimisation can be built into your website from the start. It's not all simply
a matter of adding a few keywords here and there!
Another important factor is how many
websites link back to you, as well as the importance of the sites being linked
from. For example, to achieve a higher PR (PageRank), you need to have
lots of websites linking back to you, or perhaps a only a few higher ranked
websites. To check your own site's PR, you can use any number of free Google™
PageRank checker websites. To
see a guide on how many sites you need to link back to you to achieve a certain
ranking, download our suggested PageRank values
PDF document.
Following is a very brief guide to achieving search engine popularity. Please
note that you must regularly perform checks and measures on your opposition in
order to ensure your website stays "ahead of the pack". The only restriction
to a successful SEO campaign is knowledge and budget. If you see a website
design company or search engine optimiser displaying graphics where they
achieved certain results, you had better manually check the result yourself
because they fluctuate - and can do so even on a daily basis. Something
that was #1 yesterday, could be #12 today.
SEO Essentials
optimise page filenames & directory structures
ensure links can be followed by search engines
ensure you have adequate content, or website copy - "text is
KING"
keep your website "fresh" by regularly adding content
ensure meta tags are used in your "header" area
check keyword integration and saturation (density)
initiate a link strategy - one way, relevant links are best
create & distribute articles linking back to your website
start a monthly Google Adwords™ campaign
The part about ensuring you always have "fresh" content by regularly updating your site with new copy
is very important - in general, website design customers who update their content regularly
do better in the SERPs (search engine results pages).
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
A simple graphic showing the different results areas in Google appears to the right. Of course, the organic results are the
"golden chalice", however "sponsored links" can be important too. The top
sponsored links, usually with a yellow background in Google, are reserved for
AdWords™ clients who either bid more for their keywords, and/or receive a
higher CTR (click through rate).
