Search Engine Optimisation FAQ

Questions and answers to procedures that we undertake on your behalf to optimize your Australian website for high rankings in Google™.

• Q1. How do you perform search engine optimization of my website?
• Q2. Chances of good rankings for Australian keywords & phrases?
• Q3. Which are the best keywords to use?
• Q4. Which keywords are a priority?
• Q5. What do I need to give you so you can start on my project?
• Q6. Does linking to important websites work?
• Q7. How do know that everything is working?
• Q8. Are ranking results guaranteed?

Q 1. How do you perform search engine optimization of my website?
A.. We begin by analysing your website and your products and services.  We also look at your previous efforts of performing search engine optimization (also called "search engine optimisation" in Australia).

Q 2 What are my chances of getting good rankings for Australian keywords and phrases?
A. A detailed analysis of competing websites is performed after using your chosen keywords.  We look at the number of pages returned in the search engine results pages, number of links from other websites and the Google™ PageRank. That way, we can determine which key words and phrases are beatable in the short term, and the ones to avoid as they are too difficult at present.  It is best to start with easier words and 3-4 word phrases at the start, as in "bank finance investment project" and "Liverpool Real Estate", rather than trying for one and two word keywords e.g. "Finance" or "Real Estate."

Q 3  Which are the best keywords to use?  
A. It's no use trying to get ranked for keywords that aren't being searched for. On the other hand, if people are actively searching for products and services you are providing, then your main focus should be making sure you are easy to find on the internet for those products and services. We research the available data about which keyword phrases are being searched for in your industry.  We then report to you the phrases your customers and potential customers are using when they search for products and services related to your business and wait for your instructions.

Q 4  Which keywords are a priority?
A. We analyze all the information gathered in steps 1 to 3 and help you create a list of search phrases to target. These phrases should be determined based upon search frequency, the likelihood that the searchers are looking for your products and services, and the amount of effort that would be required to win for each phrase. A group of your best keywords in order of priority would be developed from this list.

Q 5.  What do I need to give you so you can start on my project?
A. To start planning your project (once we have agreed on the key words/phrases) we need information to work on, such as word documents or articles that have been created for your website so we can check the right targets are being met and that it is search engine friendly through optimized coding. The plan will include directions for creating the content that your audience wants from you, directions for creating a hierarchy of information, and will tell you exactly how to restructure your website for optimal search engine effectiveness. It will also include title tags and meta description tags for pages in your site, and formatting instructions for pages, including possibly rewritten or edited content.

Q 7. Does linking to important websites work?
A.  Only if they link back to you! Putting links onto your site to other websites alone will do nothing for you, other than perhaps making it helpful to your visitors.  When other important websites have your link on your site (especially using your strongest keywords), it counts as "votes" for your website and adds link reputation.  This lets Google™ and other search engines know that your site has been pointed out by a third party as being an important source of information for those keywords/phrases.  This will increase your rankings, as the link strategies build more votes pointing to your site.

Q 9. How do  know that everything is working?
A. Professional reports will be provided to you in a clear, easy-to-understand format.  These reports will be sent to you regularly, showing you how Google™ actually "sees" your website, indicating your website's ranking in the major search engines for your target words and phrases, and showing you how many other websites have linked back to yours.  This will benchmark your website's ranking status. Another test is "Googling" your optimal search string, eg, if you have a pest control business on the Gold Coast, you would search for "pest control Gold Coast" - if it comes up on the first page of results, you're doing well!

Q 10. Are ranking results guaranteed? A.  No. We cannot guarantee specific search engine rankings for your site as we do not have any control over the factors which govern every search engine in ranking websites.  We do, however, guarantee to conform to guidelines of important search engines and directories, such as the Google™ guidelines located on Google's™ website.  Unscrupulous companies sometimes hide the fact that their "results" are not from their own efforts, but in fact they have been paying the highest price for search terms within sponsored programmes. We always give you the best opportunity for creating high rankings within your website using proven, ethical means such as building keyword rich content strategies.

Australian search engine optimization provides one of the best returns on investment in comparison to most other forms of marketing.

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