Internet Usage Statistics - 2010

The justweb^® Internet Usage Statistics traffic report for the year 2010 has now been finalised.

In the months January through to December 2010, justweb^® attracted 274,691 unique visitors, who used 80,333 different keyword phrases to find the website. In 2009, our website had 201,417 unique visitors, which amounts to an increase of about 36%.

As a result of this level of traffic, certain internet traffic and user trends become apparent - such as the popularity of different types of operating systems, browsers, screen resolutions (screen size), and the countries of origin of visitors.

Internet Usage Statistics summary for 2010 - justweb.com.au

Total unique visits: 274,691 (up 36% on 2009)
Unique keywords used: 235,082 visits via 80.333 unique keywords.

2009 Total unique visits: 201,417 (up 24% on 2008)
2008 Total unique visits: 162,613

Statistics covered in this usage report are:

• Top 15 browser types (58 total)
• Top 15 operating systems (20 total)
• Versions of Windows
• Top 15 browser / operating system combinations (101 total)
• Mobile or portable device usage
• Top 25 mobile service providers (606 total)
• Top 25 screen resolutions (1106 total)
• Java support
• Connection speeds
• Top 20 networks (17,841 total)
• Top 12 search engines (20 total)
• Top 50 visits by rank and country (204 total)

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Top 15 Browsers (58 in total)

1. Internet Explorer 144,925 52.76%
2. Firefox 79,849 29.07%
3. Safari 22,948 8.35%
4. Chrome 22,149 8.06%
5. Opera 1,959 0.71%
6. Mozilla Compatible Agent 1,145 0.42%
7. Mozilla 853 0.31%
8. Opera Mini 295 0.11%
9. SeaMonkey 76 0.03%
10. Camino 74 0.03%
11. BlackBerry9700 69 0.03%
12. Konqueror 52 0.02%
13. Playstation 3 51 0.02%
14. BlackBerry9000 35 0.01%
15. NetFront 34 0.01%

Comment: Internet Explorer's market share continues to drop with 52% of visitors using the Microsoft browser, compared to 62% in 2009. Firefox has made slight ground, along with Safari, but the standout, if any, is Chrome - up 5% from last year. No doubt Chrome’s gain has been a combination of Google using all its might to push it, but also because it is an outstanding Internet browser. 2011 will see their market share increase further, and Internet Explorer will continue to lose ground. If Chrome hadn’t come along, there is no doubt in my mind that Firefox would have increased their market share by at about 8% to 10%.

Comparison to previous year (display info ∇)

Top 15 Operating Systems (20 in total)

1. Windows 238,729 86.91%
2. Macintosh 25,336 9.22%
3. iPhone 4,605 1.68%
4. Linux 2,857 1.04%
5. (not set) 1,032 0.38%
6. iPad 639 0.23%
7. iPod 422 0.15%
8. Android 385 0.14%
9. SymbianOS 362 0.13%
10. BlackBerry 171 0.06%
11. Playstation 3 51 0.02%
12. Danger Hiptop 39 0.01%
13. Sony 24 0.01%
14. SunOS 13 > 0.00%
15. Nokia 9 > 0.00%

Comment: Windows gave up about 4% of its market share in 2010, no doubt due to an increase in Macintosh use (up about 2% on 2009, but also because more and more people are using portable devices like smart phones to access the Internet.

Comparison to previous year (display info ∇)

Versions of Windows Operating Systems

1. XP 137,833 57.74%
2. Vista 50,887 21.32%
3. 7 45,223 18.94%
4. Server 2003 3,801 1.59%
5. 2000 882 0.37%
6. 98 68 0.03%
7. CE 21.01%
8. ME 6 > 0.00%
9. NT 5 > 0.00%
10. 95 2 > 0.00%

Comment: Thankfully 2010 has seen a drop in Microsoft Vista users - although not as much as I would have hoped. If had a dollar for every hour I wasted on that operating system, and helping others with their Vista problems, I'd be a very happy lad! MS should be embarrassed they even put that to market.

Anyway, FINALLY Windows 7, which an awesome operating system, has increased its market share from a meagre 0.6% in 2009, to a healthy almost 19% in 2010. Windows XP is still the standout though, with a whopping 57% of users still sticking with "old reliable". If you are currently using Windows XP, don't be afraid to move to Windows 7 - you will be truly happy.

If you are currently using Windows Vista - please seek urgent counselling (joking - its not THAT urgent!). It seems that new Windows 7 users have upgraded predominantly from Win XP, rather than Vista. If you are using Windows Vista at the moment, seriously consider going to Windows 7. Also of note, amazingly, there are still a (very) few Windows 98 and Windows 2000 users sticking with it.

Comparison to previous year (display info ∇)

Top 15 Browser & Operating system combinations (101 in total)

1. Internet Explorer / Windows 144,901 52.75%
2. Firefox / Windows 70,143 25.54%
3. Chrome / Windows 20,680 7.53%
4. Safari / Macintosh 16,093 5.86%
5. Firefox / Macintosh 7,864 2.86%
6. Safari / iPhone 4,228 1.54%
7. Firefox / Linux 1,819 0.66%
8. Opera / Windows 1,809 0.66%
9. Chrome / Macintosh 1,242 0.45%
10. Safari / Windows 910 0.33%
11. Mozilla / Linux 668 0.24%
12. Mozilla Compatible Agent / (not set) 627 0.23%
13. Safari / iPad 610 0.22%
14. Safari / iPod 400 0.15%
15. Safari / Android 380 0.14%

Comment: No surprises here again. Stats in the browser/OS combinations sort of mirror the OS stats, and have dropped or risen accordingly.

Comparison to previous year (display info ∇)

Mobile or Portable Device Usage

1. iPhone 4,605
2. iPad 639
3. iPod 422
4. Android 385
5. SymbianOS 362
6. BlackBerry 171
7. Danger Hiptop 39
8. Windows 27
9. Sony 24
10. Nokia 9
11. Samsung 8



Comment: As you can see from the graphic above, mobile or portable device use increased quite a bit in the last half of 2010, with iPhone use dominating. In fact, iPhone use alone accounted for 1.7% of the total traffic to justweb^®. No doubt this trend will continue in 2011, and I'm quite sure iPad use will make a much bigger splash.

Top 25 Mobile Service Providers (606 in total)

1. Optus Internet - Retail 1,419
2. Telstra Internet 1,297
3. 3g Mobile Service Provider 601
4. Vodafone Australia 570
5. iinet Limited 260
6. Service Provider Corporation 232
7. TPG Internet Pty Ltd. 194
8. Internet Service Provider 146
9. Research In Motion Limited 97
10. Cellco Partnership DBA Verizon Wireless 86
11. Vodafone Pacific Pty Ltd 77
12. Adam Internet Pty Ltd 59
13. Asia Pacific Network Information Center Pty. Ltd. 57
14. Road Runner Holdco Llc 55
15. T-Mobile Usa Inc. 41
16. Comcast Cable Communications Inc. 38
17. Telstra 35
18. Primus Telecommunications 34
19. Internet Service Provider Australia. 32
20. IP Pools 32
21. O2 Online (Uk) 32
22. Danger.Com 31
23. AAPT Limited 29
24. Verizon Internet Services Inc. 23
25. Cox Communications 21

Comment: Interestingly, Optus appears to have had a reversal of fortunes with its mobile Internet division compared to its normal ISP broadband services. More people appear to be using Optus to connect their portable devices to the Internet, followed closely by Telstra Internet. I'm only guessing, but this may be because Optus beat Telstra to market with their iPhone plans and contracts. I predict that in 2011/2012, Telstra Internet will catch up & surpass Optus Internet in this area. 

Top 25 Screen Resolutions (1106 in total)

1. 1024x768 51,691 18.82%
2. 1280x800 48,555 17.68%
3. 1280x1024 37,824 13.77%
4. 1680x1050 23,199 8.45%
5. 1440x900 22,830 8.31%
6. 1366x768 18,801 6.84%
7. 1920x1080 10,338 3.76%
8. 1920x1200 8,655 3.15%
9. 1152x864 5,653 2.06%
10. 1280x768 4,385 1.60%
11. 1600x900 4,234 1.54%
12. 1024x600 3,321 1.21%
13. 800x600 3,114 1.13%
14. 320x396 2,881 1.05%
15. 1280x720 2,529 0.92%
16. 1280x960 2,518 0.92%
17. 320x480 2,200 0.80%
18. 1360x768 1,602 0.58%
19. 1600x1200 1,210 0.44%
20. 1400x1050 1,011 0.37%
21. 2560x1440 1,004 0.37%
22. 1024x640 964 0.35%
23. 1024x819 696 0.25%
24. 1152x720 691 0.25%
25. 1344x840 679 0.25%

Comment: 1024x768 is still (surprisingly) the most popular screen res - just. It has lost about 8% usage from 2009, but the second most popular (1280x800) has only gained about 2%. However, look at the difference in the actual number of screen resolutions used compared to last year - 1106 in 2010, 632 in 2009. No doubt this is due in part to a wide variety of portable devices hitting the market with their "odd" screen resolutions. Also, there have been some notable gains, such as the TV-style screen resolution of 1366x768 (increased by about 5% from 2009). In 2011, we will see an even bigger rise in 1920x1080 as more and more people use their TVs to access Internet content

Comparison to previous year (display info ∇)

Java Support

1. Yes
240,264 87.47%

2. No
34,427 12.53%

Comment: Mirroring 2009, 2010 has seen yet another drop in the number of Java enabled browsers. With a whopping 12.5% of people not being able to see Java content, make sure your website can be viewed without Java being a driving factor.

Comparison to previous year (display info ∇)

Connection Speeds (7 in total)

1. Unknown 97,277
2. DSL 83,270
3. Cable 61,224
4. T1 25,421
5. Dialup 5,950
6. OC3 1,382
7. ISDN 167

Comment: As with the previous year (2009), a lot of "unknown" connections, but cable visitor numbers tripled, and DSL visitors doubled in 2010. Nothing to see here folks.

Top 20 Networks (17,841 in total)

1. Telstra Internet 50,438
2. Optus Internet - Retail 19,383
3. Iinet Limited 15,817
4. TPG Internet Pty Ltd. 13,474
5. Internet Service Provider 7,060
6. 3G Mobile Service Provider 4,380
7. Adam Internet Pty Ltd 3,601
8. Comcast Cable Communications Inc. 3,107
9. Road Runner Holdco Llc 2,933
10. Primus Telecommunications 2,922
11. Telstra 2,886
12. Vodafone Australia Pty. 2,729
13. Imported Inetnum Object For Tpa-1 2658
14. Aapt Limited 2,448
15. Layer 2 Broadband Customer Network 2,051
16. Amnet It Services Pty Ltd 2,025
17. Internet Service Provider Australia. 2,009
18. Iseek Communications 1,675
19. Verizon Internet Services Inc. 1,660
20. Internode 1,634

Comment: Again, BigPond (Telstra) is still streets ahead of its nearest rival, Optus. Comparing to the 2009 stats, its seems no company has made much ground over a competitor.

Top 12 Search Engines (20 in total)

1. Google 208,496
2. Bing 15,756
3. Yahoo 5,589
4. Search 2,251
5. Ask 2,106
6. AOL 392
7. Netscape 143
8. Yandex 88
9. Baidu 65
10. MSN 57
11. Altavista 56
12. Images.Google 51

Comment: As far as justweb^® goes, traffic from Bing has almost doubled from 2009, but traffic from Google has risen by 25%. Yahoo traffic has remained roughly the same as last year, but of course that means their usage has dropped because overall traffic to our site has risen by over 36%. I would suggest Bing has made a little ground on Google, but from reading these stats you couldn't state that as a fact because they could merely indicate Bing liked JW a little better in 2010.

Countries or Territories of Origin (204 in total)

Country/Territory Visits
Australia 179,941
United States 32,084
India 8,510
United Kingdom 6,583
Canada 4,817
Philippines 3,693
Nigeria 2,806
New Zealand 2,782
Germany 1,745
France 1,544
Indonesia 1,507
Singapore 1,487
Malaysia 1,431
Pakistan 1,363
China 1,091
Italy 947
Ireland 939
South Africa 820
Hong Kong 792
Netherlands 791
Ghana 738
Brazil 722
Russia 676
Romania 661
Spain 643
Thailand 643
Japan 627
Vietnam 623
Turkey 553
Poland 489
Mexico 464
Cameroon 415
United Arab Emirates 415
Switzerland 407
Belgium 398
(not set) 390
Sweden 353
Greece 347
Israel 340
Serbia 332
Saudi Arabia 311
Sri Lanka 289
Iran 287
Egypt 284
Ukraine 273
Senegal 268
Denmark 262
Bangladesh 261
Hungary 253
Austria 243

Comparison to previous year (display info ∇)

Summary of content

justweb^® contains many articles and reviews which are not SEO or website design related. Of these, the top article pages visited in 2010 were (in no particular order): Business Name Registration; Cheap LCD TV; Motorcycle Insurance Comparison; Trademark Registration; Radio Advertising; Free Press Releases; Web Hosting Australia; Law Articles; Trademark Symbol; Internet Trends; Spell Checker; Orianthi; Yamaha Aventage RX-A2000 & RX-A3000, Harley Calendar; Cheap Mini Notebooks; Power Monitor; Mercedes Dealer; and Product Placement. This is just a small snippet - there are several hundred articles and reviews in justweb^® which are viewed daily.

As of 31.12.2010, justweb^® was on page one in Google for SEO Australia, SEO Sydney, SEO Awards, Website Design Sydney, Free Google Advertising, Guaranteed SEO, Cheap SEO Sydney, plus many more (over 1100 website design related keywords, and over 680 SEO related keywords).

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