Google Image Search - Search Engine Optimisation Tip

When using image files on your website, it is VERY important to name the file correctly, and to add "alt text" to the image in the html code.

One reason for this is accessibility, and compliance with current coding standards as defined by the W3C (www.w3c.org).

However, by adding a descriptive filename, as well as optimised alt text, you will further enhance your website's attractiveness to Google.

Heres a familiar scenario: You've taken a photo of your Real Estate office. Straight out of the digital camera the filename is probably something like "DSC280109.jpg".

Some people would simply use that file unchanged. VERY bad!

Some people may change the filename to "office.jpg". Not so bad, but still not optimal.

If you want to help your site, you would change it to an optimised name like "real-estate-sydney.jpg" (for example).

Always use lowercase for your filenames, and never use the default filename.

Here are two examples from justweb™'s site.

If you Google "registered trademark symbol australia" in Google Image Search, you should see on the first page a blue "r" symbol from justweb™.

But it's not just Google that will help you with this. Here is another example from an image search engine in the Philippines where their image search result has been picked by Google's search engine - "business directories" (the girl sitting on a chair with a laptop computer).

It is important that you add "alt text" to every image to not only improve accessibility to your website, but to enhance your optimisation. This is also a requirement of W3C standards for website development coding.

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