What is public relations? Simply put, it is brand engagement - a marketing investment in your organisation's reputation.
What is public relations?
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PR. Public relations. It sounds so glamorous... But
what is public relations
exactly?
Every organisation has a good story to tell and, realistically, there is so much
competition out there that if you want to grow your business, you have to
regularly tell that story to your customers. You have to make sure that your
business is as 'visible' as can be, that it is positioned in front of your
target audience.
Public relations is a
marketing investment that helps raise the public profile
of an organisation over time, with the goal of creating a position of
market
leadership.
PR particularly focuses on creating
third party endorsement to add credibility
to the messages communicated about an organisation, its products and/or
services.
PR firms do this by using a range of public relations tools like media
relations, internal communication and online PR (social media, website,
e-newsletters, etc.). The tactics used vary depending on the organisation's
target market and objectives.
In simple terms, it's a matter of making sure that all the communication between
the organisation and its customers is done effectively and with meaning and
impact. To be most effective, it must be done in a proactive and repetitive way.
Repetition is key in any PR program because it helps create impact and influence
your customers.
For example, if you read about a business or a brand in a magazine once, you
might not really pay attention to it or take action (e.g. buy their products).
But if you read about them in a magazine, on Facebook, in an online forum and
hear someone from the organisation speak at an event, only then it'll start
having an impact on your awareness and attitude towards the organisation.
This is how PR adds value to an organisation; it helps people become aware of it
and generates
brand engagement.
Kim Larochelle - @
Kim Larochelle
Account Director - Dennis Rutzou Public Relations
Suite 21, Chatswood Village
47 Neridah Street Chatswood NSW 2067 Australia
Telephone 02 9413 4244
14.11.2011
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