Web 2.0 and Blogs

Web Logging, or "Blogging" as it is more commonly referred to, is part of the next evolution of the Internet, Web 2.0 - and if you're not already doing it, get on board now - it can have great search engine optimisation benefits for your website, and increase your "reach" as far as being recognised as an expert in your field.

There are, however, some basic guidelines you should adhere to when setting out on your blogging journey.

1) Write your own blog entries - your own style and experience will show through.

2) Ensure your blog is predominantly about your own expertise, or experience.

3) Don't make your blog sound like an ad for your business. Use it as a means to promote your business for sure, but in a more subtle way - blog entries should be helpful, about your life experience, or basically diary style articles. They should entertain, empower, or enrich the readers' own life (or business).

4) Posts should be made on a very regular basis. This is not only to ensure there is always fresh content for readers, but so search engines keep coming back, thus bringing more traffic and better search results.

5) Blogs usually encourage comments - negative comments may be hard to accept, however they should be left (unless of course they breach common decency or local laws). Besides, if someone places a harsh, or undeserving comment, other readers, or even the blog owner, may subsequently refute the comments.

6) All employees should be involved in the blogging process. Everyone has something to offer, and adding a blog entry at least once a week should not be too difficult a task. If you have 6 staff members, that's 6 to 12 entries per week - that's a LOT of content!

7) To ensure consistency of purpose, there should be a Blog Guideline written so staff have set parameters. For example:

- Staff may not use expletives
- Staff shall not bring the company into disrepute
- Staff must make at least one blog entry per week, etc etc.

8) Creating a Blog on an established blogging website (such as https://www.blogger.com/start) can help with initial traffic by inserting your presence into an existing community. For that matter, MySpace (http://www.myspace.com/) could be used to promote a business as well, depending on the business of course. MySpace has it's own inbuilt blogging system, but is more oriented towards personal accounts rather than business. That doesn't mean to say you can't use it to promote a business - you just have to go about it the right way.

9) Some example blogs to look at:
- http://www.australiansmallbusiness.net.au/
- http://www.dilanchian.com.au/
- http://www.smh.com.au/blogcentral/

If you want to know more about blogs and what Web 2.0 means for you, please contact justweb today for further information.

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