Copywriting for the Web

It is essential that your website contain text that not only targets potential customers, but it uses language that makes you stand out from your opposition. To do this, it is often wise to employ the services of a professional copywriter.

There is also a time element involved - I've been working in this business for many years, and more often than not clients struggle with how to write their own copy, whether it be because of the actual content itself, the time it takes to create it, or both.

Some key strengths your copywriter should possess:

Industry Experience
It is essential that your copywriter has either experience in your business area, or they are capable of researching and understanding your services and/or products to write effective copy for your website.

Search Engine Optimisation
Your copywriter should be able to use readily available tools to establish what people actually search for, thus incorporating those key words or phrases into your new copy. There is no point writing about a "high tensile widget" if people actually search for "very strong widgets".

Will people be interested in the copy?
Web copy must be engaging grab peoples' attention quickly. Copy should be straight to the point - readers won't want to stare at a screen full of marketing hype before getting the point you are trying to make.

Consistent writing style
The copy used on web pages should follow a consistent tone and style. If you jump from one style to another, people will feel less "comfortable" and thus be less inclined to make a purchase or be sold on your services.

Conversion
It's one thing to grab visitors' attention, but it's another to convert them into customers. The web copy used plays an extremely important role in this process - it must convince the prospective customer that they simply cannot do without your product or service.

Experience
An experienced copywriter should be able to provide examples of previous work. Long standing relationships with clients is also a good indication of a copywriter's skill, particularly if their clients are well known entities. Testimonials should also be able to be supplied upon request.

Pricing
An experienced copywriter should be able to give you a fixed quote (once a brief is supplied), or at the very least a good indication of cost.

Timing
Often there are deadlines to meet, so your copywriter should be able to meet deadlines effectively. However, the reverse is true - a good copywriter will usually have a pretty full schedule, so if you say you are going supply information, or a brief on a specific day, then do it, or you may lose the opportunity of dealing with your copywriter of choice.

If you require the services of a professional copywriter, please contact justweb today for further information - we now have a number of professional copywriters with varied industry experience available for consultation.

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