Barack Obama - Social Networking - Selling a President
Barack Obama - Social Networking - Selling a President
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While aided by his remarkable qualities and the economic shocks of
late 2008, Barack Obama's campaign team overcame many hurdles to
sell him as President. The full story is yet to be written on his
extraordinary use of new media. In part this is because many new
means were used that only some people "get".
Obama twittered, facebooked, blackberried and youtubed, supported by
money and brains in Silicon Valley. He used other marketing
techniques as well. By implementing social media websites, Web 2.0
services and SMS, they garnered support and unprecedented dollars
from little people.
The campaign swamped the old media, old money
and old ways of Ms Clinton and Mr McCain.
The Obama campaign used many aspect of new media discussed in our
three part series. Part 1 is on
cloud computing or software as a service (all used in social
media ventures), part 2 is on
smartphones and part 3 is on what we've termed "messaging
handshake". This is the centre of the tornado reworking what
there was before.
The series is structured by the notion that ICT products and
services are typically marketed with hype, spin and buzz hoping to
build buyer and user habits.
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25.01.2009
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(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
