Anchor Text - Ensure your incoming links are relevant - Web site design business based in Sydney, Australia - we develop simple, economical and functional web sites with easy navigation and effective seo.
Anchor Text - Ensure your incoming links are relevant
61 visitors are currently online at justweb®
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
When placing an external link to your website from another website, rather
than placing a link on a page as in this example
www.justweb.com.au/copywriting/copywriter.html, I would use the most
powerful or relevant keyword or key phrase, in this case "copywriter",
and link that word (or phrase). This is what is referred to as "anchor text".
For example: "It is important to use a competent
copywriter
when writing articles for the web".
Search engines find links appearing in the body of a page more "natural", and
arguably more important than navigational links. It's logical really, isn't it?
It would be hard to slip an irrelevant link into the body of a normal web page
and have it make sense to a reader, ergo the link is deemed to be more relevant,
and of more help (from an SEO point of view as well as to the viewer) to the destination website.
In a standard navigational structure, which may (should) appear on every page of
your website, you can link to almost anything, whether it's relevant to the page
you're on or not.
A link to a copywriting article in the body of text about copywriting, is far
more valuable than a link to a copywriting article in the navigation of a page
about a company profile (for example).
See the deep link page for information relevant to this article.
Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social
media websites, and thanks for sharing.
30.11.2008
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host
(Search Engine Optimisation)
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Search engines find links appearing in the body of a page more "natural", and
arguably more important than navigational links. It's logical really, isn't it?
It would be hard to slip an irrelevant link into the body of a normal web page
and have it make sense to a reader, ergo the link is deemed to be more relevant,
and of more help (from an SEO point of view as well as to the viewer) to the destination website. 
