How to write an article for your website that people will read

Below is a rough guide on how to write an article which will (hopefully) capture your reader's attention, and even better, prompt them to share with others via social networking sites like DIGG, Twitter, Del.icio.us, etc.

On Message

Stay "on message" and write about what you know, and topics you would be perceived to know about by your readers. Don't go off on a tangent and start writing with authority about subjects which you have no clue about - unless you have the assistance of an expert. Of course, you can write about a subject you are not an expert in by simply offering up your opinion on the matter.

Stay current

Your topics should be current, or even go a little further and look "over the horizon". Discuss ground breaking or new developments, and add your own informed perspective.

Intrigue, amaze or surprise your readers

By writing about content which can be described as "intriguing", "amazing", or "surprising", you are more likely to have your article shared, syndicated, Twittered about, DUGG, added to Facebook, or any of the other hundreds of powerful social networking websites available today.

Practicality

Understandably, the Internet is packed to the rafters with "how to" pieces, and there's a good reason for that. Write easy-to-digest "how to" articles about your area(s) of expertise. This will bring traffic and credibility to your website (or blog, or newsletter).

Structure

Keep the structure of your articles simple. Introduce the topic, explain the topic in more detail, then add your opinion or perspective. If possible, keep your word count to 300 to 500 words - or if you need many more words, split the article up into different pages sections. Your article should also use section headings if there are distinct and separate areas within the article - it makes scanning the page much easier for the reader.

Graphics and imagery

Imagery, or graphics, should be included in your article. However, they should be high quality and relevant to the subject. Including some "eye candy" in your article will not only break up the words, they offer a search engine optimisation benefit.

Offer value

Above all, you must reward the reader for spending the time to read your article. The reward, of course, is that they will be informed, amused, or intrigued by investing their valuable time reading your piece. Don't forget, you only have so many lines to capture their attention - otherwise, "click" - away they go!

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