Our IT IQ, or Information Technology IQ, needs to keep pace pace with constant changes
IT IQ Rising
102 visitors are currently online at justweb®
SEO
(Search Engine Optimisation)
Statistics show us that more than 80% of
traffic from search engines comes from
organic results. Basically, unless you are on the first page of Google™,
regardless if you have a PPC strategy, your website may not be performing to
it's full potential. For experienced, proven
SEO Australia
results, contact us today about
website
audits, SEO, and how we can improve
your organic search engine
optimisation with proven
results.
Copywriting
A good copywriter knows which words
trigger the feelings that compel people to make decisions. They write with
flair, making it easy for people to be drawn into what they are saying about
your business, services or products. Read an an example of good copywriting for a
fictitious Sydney Mercedes Dealer, or
just "ok"
website copy for a Used Mercedes dealer.
Trademarks
The most effective way to safeguard you against people "trading off" your business name, product or service, is to register a trademark. For more information, including about the justweb® trade mark, please read our
trademark registration article.
Psychology is the study of the soul. Psyche is the Greek word for soul and
"ology" is "to study" hence, psychology = to study the soul. The aim of
psychology is to observe, understand and predict human behaviour. This is done
through the application of various theories, i.e. psychodynamic, behavioural,
CBT and any one of the phenomenological/existential theorist, including Strength
therapy and Narrative therapy.
For ease, lets restrict our discussion to Behavioural which states that
behaviour is learnt through positive and negative reinforcers, (what our society
is based on), and CBT (Cognitive Behaviour Therapy), which states that our
behaviour is dependent firstly on our thoughts, which cause us to feel and those
emotions lead to our behaviour.
1. To understand this better let's begin with observation.
I have observed over the years, that IT savvy people (yes, I label them) have
their own language and this I hypothesise to be the first hurdle to those of us
who want to maintain an IT IQ equilibrium (nothing more, nothing less to get
by).
IT savvy people speak of URL, SEO, PDF, SMS, HTML, Flash, GIF, PNG, XML, PHP,
MySQL, and JPEG - and that's the SHORT version! Nobody has ever explained to me
the meaning of these acronyms, so I'm always at pains to understand what the
conversation is about when I enquire about IT products and services.
2. Application of Theory
These conversations are extremely painful for me, and therefore the negative
reinforcement (Behavioural theory) I receive from the high stress levels I
experience during a conversation with an IT savvy person increases my anxiety
when I next have to approach someone and they ask me questions in their attempt
to understand my enquiry.
An example of this was when I recently bought a new laptop and assumed that when
I got it home, the thing would work, (just like my old one). It didn't. I phoned
the shop to enquire why nothing was on the laptop, where was my Google I asked?
The reply was another question; "What browser are you using?" This is an
immediate anxiety provoking question, (CBT). You see, when I browse, I'm usually
in a book shop and I browse the books on the shelves.
So, I naturally want to answer: "My eyes," but I know the answer isn't that
simple because the attendant on the other end of the phone should also know that
(more negative reinforcement). There is a few moments of silence, and I'm
thinking: "He thinks, I'm an idiot." My self-esteem plunges. I hesitate,
uhmm-ing and aah-ing trying to find the right words (CBT). The answer can't be
that obvious, I wonder: do IT savvy people wear special goggles when they work
on computers, what the devil do they browse with?
I feign that the browser name is on the tip of my tongue, "Oh what's it called
again?" I say, promising myself I will never use a stupid computer again if they
are all this complicated, (negative reinforcement). The attendant senses my
hesitation and usually answers the question for me; "Is it Internet Explorer,
Firefox or Safari maybe?" The serotonin and dopamine is released in my brain
under this sense of magnificent relief and I say "Yes"- Then he asks again:
"Which one?" ARGHHHHHHH!!!!
Regardless of our professions or trades, to remain employable we must now
understand our field of expertise and the basics of IT. In our schools,
universities and workplaces we must have basic IT skills to complete
assignments, excel sheets (XLS, CSV etc) and power point presentations (PPP).
As the knowledge of the world doubles every five years, we are now expected to
remain updated with the relevant legislation that effects our professions and
keep up with the ever changing world of software updates. There isn't enough
time in the day to do this. When something goes wrong we are asked, did you read
the fine print, the contract details before you signed up, did you do your
research? "No", I say, "TLDR!"
3. Prediction
It can only get worse. As a society that is becoming more dependent upon IT, the
correlation between stress levels and the expectation to remain updated in order
to stay competitive in the job market can only increase. Inundated with
information while we are learning, the next model, update and apps are
being rolled off the production line to hit the shop shelves before we finish
reading the instruction booklet.
IT IQ Summary
The sense of loss of control over our lives that we need to feel secure
continues to slip through our fingers, survival on less sleep, the amount of
quality family time and time with friends will decrease. This sense of
helplessness, and being overwhelmed will manifest in destructive behaviours such
as road rage, and increased alcohol and drug consumption for some. Others will
withdraw becoming hermits in their own homes,
The outlook is bleak: updates, extensions, and apps are increasing in an ever
demanding consumer market that has no bounds. To not have the latest is to be
seen as "having not made it", and it can only get worse! So to survive, we must
turn to image. To have the latest and the greatest gives us prestige, IT street
cred, amongst our friends. It validates us for who we are.
In conclusion, the human race has no choice but to increase their IT IQ. To
survive, we must ALL become Geeks, and learn to cope with information overload!
Article by:
Angela Ashcroft B.B.Sc. (Hons)
Author of It Makes A Difference & Director of Insignia Solutions angela@bullyfreeschools.com.au
This article may not be reproduced without prior written permission. Please
email compliance@justweb.com.au
for further information
Has this article been helpful or interesting?
Why not share it with others? Simply place your mouse over the buttons below to select from a range of social
media websites, and thanks for sharing.
13.03.2011
Read what some of our clients have to say about justweb®
"We've been using the services of
justweb®
since about 2002. We have always been
impressed with their fast, efficient
and friendly service...." Phil Murrell Dick Smith Investments
"Rob's advice has been an absolute goldmine - it's been invaluable
in improving our SEO and I thoroughly recommend him to anyone wanting to get
better SEO results for their website." Naomi Robson The Naomi Show
"I found justweb®
on the first page of my Google search. After
deciding to use them for my new website, I found the
service was prompt, professional and, most
importantly for me, Rob was so great at guiding me
through the whole process." Tara Travers Boda Wellbeing Centre
"It's important to me to seek out and surround myself with those I consider
to be experts in their fields, which is why I rely on Rob at justweb®." Tania Zaetta Media Personality, TV Host